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About Bert Hofhuis: From Four Continents to UK Finance

Three decades of international business gave Bert Hofhuis the perspective to see what UK consumers really needed — and the drive to build it.

The Story

Why UK Personal Finance Needed a Different Voice

Bert Hofhuis grew up in the Netherlands and built his early career in international logistics and corporate finance. Over three decades, he managed complex projects across Africa, Asia, and Europe — from UK DFID development programmes in East Africa to EU-funded logistics infrastructure in Turkey, and Maersk container freight operations in Djibouti.

Through every posting, one pattern repeated: the people who needed financial guidance the most were the least well served by the content available to them.

When Bert settled in the United Kingdom, he turned that observation into action. Starting in 2015, he founded a network of six UK personal finance media platforms — each one built to deliver the clear, trustworthy information that people approaching retirement deserve but rarely find.

His platforms now cover the full spectrum of later-life finance: pensions, SIPPs, equity release, lifetime mortgages, savings, investments, banking, insurance, and financial independence. He has authored three books on the subject and is regularly quoted by national and international media.

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Career

Key Milestones Across 30 Years and Four Continents

International Development & Logistics

  • Nathan Inc — UK DFID LIFT Fund: financial inclusion programmes across Kenya, Uganda, Burundi, Rwanda, and Tanzania
  • GIZ / German Government — Fleet Management Systems project in Malawi
  • EU-funded Samsun Logistics Centre — logistics infrastructure in Turkey
  • Damco / AP Moller Maersk — container freight station operations in Djibouti
  • Investment Board of Nepal — UK DFID-funded advisory

Corporate Finance

  • Grindrod — financing and asset audit across Southern Africa

UK Personal Finance (2015–Present)

  • Founded EveryInvestor — flagship UK investment and retirement platform
  • Founded BankingTimes — UK banking news and consumer finance
  • Founded SovereignBoss — financial independence and wealth building
  • Founded FundWeb — UK investment fund data and analysis
  • Founded TheEnquirer — consumer finance and everyday financial decisions
  • Founded TimeBank — community time-banking and skills exchange
  • Published 3 Kindle books on SIPPs, equity release, and retirement planning
Qualifications

Education and Professional Credentials

Academic

Diploma in Agriculture — Cedara Agricultural College
Road Transport Diploma — University of Johannesburg
Advanced Certificate: Technical Road Transport — University of the Witwatersrand

Financial Certifications

UK Pensions — Compliance Central
Financial Advisor Training — Wise Campus

Continued Professional Learning

Understanding Mortgages — The Open University
UK Real Estate Investment — Udemy
Next Steps

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